Gordon Ramsay-lookalike teaches owners how to cook up a treat for their pets

Fresh dog food brand, Years has made waves again as it celebrated it’s launch into all Just for Pets stores last weekend with a hugely successful event. Shoppers at Just for Pets store in Tamworth were greeted with balloons, a purple carpet entrance and even a celebrity chef lookalike, running live cooking and nutrition events and nutrition demos - all for dogs, of course!

The team behind Years.com known for their restaurant-quality dog food dishes such as beef wellington, paella and roast dinner with all the trimmings, were on hand to meet pet owners, chat about canine nutrition and introduce the freshly prepared meals now available at all Just for Pets stores.

Fresh food… for dogs? Absolutely!

Years specialises in fresh meals made with wholefood ingredients that you can store in the cupboard – the sort you’d recognise from your own dinner plate. Instead of dry, processed dog foods, Years’ dishes are slow cooked and designed to support health, energy, digestion, joint care and more.

The main event included:

A spin the wheel prize game – with Years goodies

Cooking and nutrition chats – hosted by Years head chef Luke Alkemade and a celebrity chef lookalike

Customer Q&A – ran by Years expert panel featuring nutritionists and behaviourists

Staff meet and greets – with both Years and Just for Pets teams on hand for customers and their pets

Plus lots of happy dogs in store sniffing out and collecting free samples including the infamous beef wellington

There was even a bit of real life comedy as the team worked together to tidy up excitement related accidents outside the store – proving that every event comes with some unforgettable moments.

For further information, visit justforpets.co.uk/years