'We did it!' - Walsall dealership wins Retailer of the Year at the Auto Trader Awards 2025

Competing against over 14,000 retailers, this remarkable win celebrates ASK Motors’ exceptional service, innovation, and commitment to excellence. 

Hosted at London’s iconic Leadenhall Building (The Cheesegrater), the Auto Trader Awards celebrate the very best in the motor trade, shining a light on businesses that set new benchmarks for customer satisfaction, transparency, and digital excellence. The Retailer of the Year Award is considered the most prestigious title in the UK motor industry — reserved for retailers that consistently deliver outstanding results and truly stand out from the competition.

For ASK Motors, this victory represents far more than just a trophy. It’s the story of a family-run business from the heart of the West Midlands, Walsall, built through hard work, dedication, and passion passed down from generation to generation. What began as a small local dealership has evolved into a respected, award-winning name that now competes — and triumphs — against some of the biggest brands in the country.

Speaking after the win, Jay Singh & Kay Singh said: “This award means everything to us. To be recognised among the top 1% of dealerships in the UK and to take home Retailer of the Year is a dream come true. It’s a reflection of our team’s dedication and the trust our customers place in us every day. We’ve built ASK Motors on honesty, transparency, and care — and this award proves that approach really does make a difference.”

Over the past decade, ASK Motors has earned a reputation for its customer-first philosophy, combining the professionalism of a major retailer with the warmth and personal touch of a family business. Every vehicle is prepared to the highest standards, and every customer journey — from the first enquiry to aftersales support — is handled with genuine care.

The company’s recognition by Auto Trader not only cements its place among the UK’s elite dealerships but also showcases the potential of regional, independent businesses to rise above national competitors through integrity and passion.

As Jay & Kay Singh added: “We’re proud to represent Walsall and the West Midlands on a national stage. This award isn’t just for us — it’s for every customer, every team member, and every person who’s supported us along the way. This is proof that with hard work and heart, anything is possible.”