Alex Ballinger MP helps with Asda Halesowen fundraising

Since it was formed in 1996, Tickled Pink has raised more than £100 million for breast cancer charities. Now, working with Asda’s charity partners, Breast Cancer Now and CoppaFeel!, Tickled Pink is funding better treatments, vital education and life-changing support, for anyone who needs it.

In-store fundraising has always been key to the success of Tickled Pink. Throughout the year, but particularly during Breast Cancer Awareness Month in October, Asda colleagues and customers come together to raise vital funds through a variety of activities in including bucket collections, raffles, bake sales, tombolas, and themed dress-up days. Many Asda stores also host colleague challenges and competitions to engage their team and encourage donations. Alex Ballinger MP was invited to their local store by colleagues to hear more about the vital work of Tickled Pink, and to support their fundraising efforts, which have contributed significantly to the £100m national total reached earlier this year.

Asda’s suppliers have played a key supportive role in bringing Tickled Pink to life through a special range of pink products. Each year, hundreds of brands create limited-edition Tickled Pink items, with a donation from every purchase going to Breast Cancer Now and CoppaFeel!. These products, which are on offer throughout October, not only raise vital funds but also help spread awareness of the signs and symptoms of breast cancer. 

Speaking after the visit, Alex Ballinger MP said: “It was a real pleasure to meet the colleagues here at Asda Halesowen and hear about everything they’ve done to support Tickled Pink. It’s fantastic to see how their efforts have contributed to the £100m that has been raised nationally. Tickled Pink is an incredibly important cause, and I hope that local residents across Halesowen will get out to support Tickled Pink during Breast Cancer Awareness Month.”