Merry Hill announces winner of QRious Quest – the UK’s biggest ever QR code treasure hunt

Running throughout the summer holidays, QRious Quest invited Merry Hill’s shoppers to find and scan more than 100 unique QR codes throughout the centre. Over the course of the activity, over 9,000 instant prizes were won, including family feasts, annual cinema passes, state-of-the-art coffee machines, thousands of pounds worth of gift cards, and even a PlayStation 5.

The event attracted more than 10,000 active players from across the region, who collectively racked up an impressive 335,000 scans throughout the event.

David Hodge, 36, from Nuneaton, scooped the top prize of a Virgin Holidays voucher worth £3,000. David said: "We're thrilled to be selected as the winner for the grand prize – it was a complete surprise, and we feel so lucky to have won QRious Quest.

"We'd like to thank Merry Hill for hosting such a fantastic event, as well as the team at Virgin Atlantic Holidays for helping to bring our dreams to life with such a generous voucher – we're excited to finally plan our dream family holiday to Universal, Orlando next summer."

Jonathan Poole, centre manager at Merry Hill, said: “We have been overwhelmed by just how many of the region’s shoppers took part in QRious Quest, with more than 10,000 players scanning and winning over the six weeks.

“This year, Merry Hill has introduced a series of UK-first events to entertain visitors, and this summer, we wanted to create something that hasn’t been seen before, and QRious Quest offered just that. A fun, free and engaging activity that people of all ages could enjoy together, with visitors picking up an incredible 9,000 prizes.

“We would like to thank everyone who took part in QRious Quest, and we look forward to announcing more exciting events soon.”