Optical teams don their denim for Jeans for Genes

Colleagues across four local opticians are donning co-ordinated denim in aid of the CGD Society, as part of Jeans for Genes Week this week.

By contributor Amy Townend
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The teams at locally owned and run Specsavers stores in Droitwich, Kidderminster – on Coventry Street and in Sainsbury's – and Stourport will all be donating to dress in their best denim attire and carrying out specs adjustments and MOTs in exchange for a donation from customers from September 18-21.

Dani Burford, optical apprentice, and Hannah Hodgkins, optical assistant
Dani Burford, optical apprentice, and Hannah Hodgkins, optical assistant

"As a team, we’re passionate about supporting causes that make a difference," says Emma Singh, store director at all four of the stores. "Jeans for Genes Week is a brilliant opportunity to do just that – it’s a simple idea that has such a big impact. We hope our customers will enjoy seeing us in denim and join us in helping to raise funds for this important cause."

Nicky Davis optical assistant and Emma Preece optical assistant
Nicky Davis optical assistant and Emma Preece optical assistant

To find out more, visit: jeansforgenes.org