Midlands sales agency shortlisted for New Start-Up of the Year at 2025 Great British Business Awards
After a sensational year of rapid growth and record-breaking results, DFYSA is proving to be the ultimate sales partner for businesses ready to scale fast.
Co-founders Troy Smith and Marshall Willock, together with Sales Director Joseph Kenny, have built a sales powerhouse that’s closed over £12 million in deals in the last 12 months alone. With more than 50 businesses across high-growth sectors like tech, e-learning, consulting, and coaching benefiting from their laser-focused, bespoke sales strategies, DFYSA is delivering what every ambitious entrepreneur craves — measurable, scalable revenue growth.
This coveted nomination was selected from a staggering pool of 2,000+ entrants, cementing DFYSA’s reputation as one of the hottest new names in UK business. Winners will be unveiled at the exclusive Black Tie Awards Ceremony later this month — an event that promises to shine a spotlight on the UK’s most exciting business disruptors.
“Being shortlisted isn’t just an honour — it’s a testament to the real, tangible impact we’re making for our clients,” says Co-Founder Troy Smith. “Our clients trust us to drive their sales forward, and that trust is the foundation of everything we do.”
The accolades keep piling up: Earlier this year, DFYSA won a Global Recognition Award for “Revolutionising Sales” and scooped Best Start-Up of the Year at the 365 Awards. Now, they’re in the running for a third major industry award in under a year — proof they’re not just here to play, but to dominate.
“We’re not your average sales agency,” says Marshall Willock. “Our mission is clear — to be the go-to growth partner for businesses that want to scale fast and win big. This nomination confirms we’re on the fast track to market leadership.”
DFYSA’s success formula? Done-for-you sales solutions that combine expert strategy, cutting-edge systems, and top-tier closers — all tailored to each client’s unique business. This lets founders and entrepreneurs focus on what they do best: growing their business, while DFYSA handles the entire sales cycle, from lead generation through to closing.
“This nomination is a huge shout-out to our dedicated team and forward-thinking clients,” says Sales Director Joseph Kenny. “We’re building something extraordinary — and this is just the start of our journey.”
