Expert advice to be shared at free Future-Proof Marketing event
Leading marketing agencies will be sharing expertise at the forthcoming Future-Proof Marketing: AI, Video, SEO & Inclusive Design Unpacked event later this month.
Hosted by The Creative Chain as part of Wolverhampton Business Week, the free workshop, which takes place on September 25, is designed to empower small business owners with the knowledge and tools they need to thrive in today’s fast-evolving marketing landscape.
The event, running from 8.30am to 12.30pm, will bring together a line-up of six expert speakers from the fields of marketing, branding and communications, including Carolyn Smith of TPSquared, strategic marketer Chris Green, Mike Chinn of Stone’s Throw Media, Gurpreet Dhillion of Digital D, Chris Carter of VOiD Applications and Chris Leggett of Osborn Communications.
Attendees can expect a morning packed with practical advice designed to help them stay ahead of the curve, with topics including the latest trends in digital marketing, the use of AI in video marketing, SEO essentials and brand accessibility.
Mike Chinn will give a talk on the impact of AI on video production entitled "AI in Video Marketing: Creative Ally or Corporate Risk?", followed by Chris Carter delivering a session full of Search Engine Optimisation tips, tricks, and real-world advice to help your website stand out.
Gurpreet Dhillon will explain lead conversion trends in a talk called "AI Meets Digital Marketing: Smarter Leads, More Sales, Less Time", with Carolyn Smith then explaining how you can ensure your marketing does not unintentionally exclude people with visual impairments, neurodivergent individuals, older adults, and those with learning or cognitive differences.
Chris Green will give a talk on branding entitled "From Invisible to Irresistible. Branding in a Distracted AI World", followed by Chris Leggett outlining how authentic storytelling can give your business the competitive edge in a session called "Gimme Some Truth".
City group Creative Chain was launched in 2021 by leading Wolverhampton digital agencies as a not-for-profit business group to raise the profile of the city’s talent in the creative industries.
The Future-Proof Marketing event promises to be a valuable opportunity for small business owners to learn, connect and be inspired to use these actionable insights to help future-proof their marketing strategies.
Wolverhampton Business Week is a celebration of innovation, investment and enterprise across the city. Now in its 12th year, the event is a must-attend for anyone invested in Wolverhampton’s future.
To stay up to date on the week’s activities, follow Invest Wolverhampton’s LinkedIn page.
