Amazon partners with The West Midlands Multibank to pack 600 backpacks as part of “Kits For Kids" back to school campaign
Employees from Amazon in Sutton Coldfield have come together to pack and donate 600 backpacks filled with essential back-to-school items to help ensure local children are equipped with the tools to succeed this new school year.
The backpacks have been donated to the West Midlands Multibank by Amazon and their suppliers and packed by volunteers at Amazon in Sutton Coldfield. The West Midlands Multibank distributes essential items to families in need across Sutton Coldfield, Birmingham and Peterborough.
The primary school kits include a lunch bag, a water bottle, colouring pens, a notepad and more, while the backpacks being given to secondary school pupils contain a scientific calculator, a geometry set, and a notepad.
Mary Mesfin, a volunteer from Amazon in Sutton Coldfield, took part in the kitting. She said: “Packing these backpacks with my colleagues was incredibly rewarding - knowing that each one will help a child start the school year with confidence and the tools they need to succeed. It's amazing to see how our small actions can make such a big difference in our community.”
Lisa Swan, General Manager at Amazon in Sutton Coldfield, added: “We’re proud to support the Kits for Kids campaign by working together to create these back-to-school kits. Education is fundamental to every child’s future, and going back to school should be an exciting time for everyone, regardless of their background. At Amazon, we’re committed to helping remove barriers that prevent young people from reaching their potential.”
Matt Daniels, Head of the West Midlands Multibank BVSC, said: “These types of initiatives are why BVSC is so pleased to be a part of the Multibank movement. Having launched in Birmingham in April this year we’ve now got over 60 delivery partners and we’re providing goods to many families most in need. We intend to continue to expand provision and reach across the summer and through the months and years to come”
The West Midlands Multibank is part of The Multibank charity, co-founded by former UK Prime Minister Gordon Brown. The charity is supporting more than 10,000 children across the UK with this campaign, by partnering with some of Britain’s most famous brand names, alongside teams of volunteers from Amazon.
The Kits for Kids campaign follows research by Multibank charity partner, The Felix Project, which reports 67% of teachers in the UK are concerned the children they teach will be experiencing holiday hunger this summer.
To help support parents across the country, The Multibank is working with Amazon, as well as book publishers Pan Macmillan, Hasbro games manufacturers, Colgate, Bookmark Reading Charity, Morrisons, football foundation Manchester City in the Community and sportswear giant Under Armour.
