Care Home Open Week success for Oldbury-based care provider

June has been an amazing month for Oldbury-based Superior Care Midlands and in particular, the celebration of Care Home Open Week 2025.

By contributor Jenny Holden
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All three Midlands-based homes within the group are still buzzing from the energy, laughter, and spirit that brought the local community together, with the aim for the Week being to dispel misconceptions about care homes and highlight the truly person-centred care provided.

The week kicked off with a splash – quite literally! The Group's sponsored car wash at Portway House and Newbury Manor was an absolute hit. Residents, staff, and even some enthusiastic family members rolled up their sleeves, soaping up cars with gusto. It was a fantastic way to raise money for some new garden equipment, but more importantly, it was a chance for everyone to enjoy the sunshine, and work together for a common cause. 

The garden provided the perfect setting for Care Home Open Week. Picture: Chorus Comms
The garden provided the perfect setting for Care Home Open Week. Picture: Chorus Comms

Also, the much-anticipated World Food Day was also enjoyed across all of the homes. The company's talented kitchen team, with input from our residents, prepared a mouth-watering array of dishes from across the globe. From aromatic curries to delicious pasta dishes and exotic desserts, it was a true culinary adventure.

Residents shared stories of their travels and favourite foods, creating a wonderful atmosphere of shared experiences and cultural exploration. Food, as always, proved to be a fantastic connector, sparking conversations and smiles all around.

Throughout the week, the gardens also welcomed lots of visitors and families and staff worked outdoors to keep everyone cool and the plants well hydrated.

Superior Care car wash
Superior Care car wash

Faye Gailey, home manager at Portway House, said: "Every activity, every conversation, and every moment of Care Home Open Week reinforced our commitment to person-centred care. This isn't just a buzzword for us; it's the very foundation of everything we do. It means understanding each resident as an individual, respecting their choices, celebrating their uniqueness, and tailoring our care to their specific needs and preferences. 

"Seeing families witness their loved ones laughing, engaging in activities, and truly feeling at home was the greatest reward."