Wolves Megastore starts autism hour for families

Wolves are set to become the latest Premier League club to launch a weekly 'autism hour' at their official Molineux Megastore.

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The club will take 60 minutes every week to provide autistic people with a break from the usual overload of information and make the Megastore more welcoming for them.

The 'Wolves Welcomes Autism' campaign starts on Sunday. Between 3pm and 4pm, a calmer environment at the shop will be created every Sunday afternoon, including reduced lighting and music, while the bright images on the shop's television screens will also be replaced.

The store's staff have also been trained so they can provide the best service and support possible to customers with autism.

Laura Wright, disability access officer at Wolves, said: "We are extremely proud to be able to launch Wolves' first ever Autism Hour, as well as become one of the first Premier League clubs to introduce a scheme of this kind.

"Our 'Wolves Welcomes Autism' campaign is very important to the core values of the club as we endeavour to make every member of the Wolf pack feel as welcome as they can be while at the Molineux, especially ahead of World Autism Awareness Week which runs between April 1 and 7.

"Autism Hour is an excellent initiative which will provide an enhanced shopping experience for people with autism, but we hope it will also increase the understanding and awareness of autism among our existing customers and colleagues."