West Brom to coach at 1,200 schools in Delhi

Two Baggies coaches are travelling to India tonight to kick-start the next phase of the 'Pass It Forward' project, which was launched at the Hawthorns today.

Albion started their grassroots football initiative in India three years ago, but this is the first time they've been allowed to coach children in schools.

The new phase involves the Delhi State Government and the Delhi Dynamos football team, a club Tony Pulis' team loaned academy striker Adil Nabi to earlier this season.

The initial reach for the Baggies and their partners is 50,000 pupils but the club hope to eventually coach one million children.

Not only are Albion hoping to inspire the next generation of Indian football coaches and footballers, they're also attempting to grow their global brand and pick up new overseas supporters.

Adrian Wright, the club's Sales and Marking Director and President of the Black Country Chamber of Commerce, said: "This exciting project is the next phase in West Bromwich Albion's determined effort to build our connection with India.

"We have dug deep into the grassroots football in the Delhi area in the belief that only through a sustained presence can we build genuine and productive links.

"This latest project underlines our determination to develop a lasting partnership."

Lord Paul, Chancellor of the University of Wolverhampton, said: "This project is the result of two very well respected organisations.

"West Bromwich Albion and the University of Wolverhampton, working together with The Albion Foundation, Youth Football International and the Delhi State government to deliver this transformative and unique project.

"Pass It Forward is a pilot project, our aspiration is that businesses will get behind what we're doing and support the initiative so that it can be sustained for further generations and continue to transform lives both at home and in India."