The official West Brom guide to pronouncing 'Saido Berahino'
Having heard his name repeatedly mispronounced on television coverage, West Brom have put together a guide on how to pronounce 'Saido Berahino'.
Video courtesy of Official Albion YouTube.
And Saido himself has been providing the self-help tutorial for commentators and fans alike to correct the pronunciation of his name.
The video starts with the introduction of words rolling across the screen saying 'how to pronounce Saido Berahino with' – and then flicks to the new goalscoring favourite himself in the changing room. A computerised voice asks him to confirm in the background, and he repeats his name before being quizzed if it is not pronounced 'Saydo Berrinnyo'.
The striker, who recently scored the winner in the Baggies' first win at Old Trafford since 1978, says his name again loud and clear. He is asked again, is it 'Saydo Berahinio' and he reiterates his message so The Hawthorns faithful can be accurate when they are shouting it from the stands.
The computerised video's commentator then says 'thanks. Glad we cleared that up!'
The striker has gone from a relative unknown to enjoying the limelight in weeks, after becoming the first Albion player to score a hat-trick on his full debut in 20 years - against Newport in the League Cup third round. On the same day he earned a call-up to the England Under-21 squad.
Since then he scored against Arsenal in the League Cup fourth round loss, and at Old Trafford, and against Crystal Palace at the weekend.
Berahino has been with the club since Under-12s level after escaping war-torn African nation Burundi with his mother, brother and sisters.
