West Bromwich Albion in £3m sponsor change deal

West Bromwich Albion today announced property search company Zoopla as their new shirt sponsors after ditching Bodog a year into a two-year deal.

The two-year agreement with Zoopla is worth around £3m.

It represents the most lucrative sponsorship deal in the club's history.

The club ditched online betting firm Bodog after the firm's American founder, Calvin Ayre, and three other company executives were hit with money laundering charges in the US, although the club today insisted the split was by mutual agreement.

Chief executive Mark Jenkins said: "We are delighted to welcome Zoopla as our new principal club sponsor.

"It represents the most comprehensive sponsorship deal in the club's history and we have been impressed by the approach that Zoopla have taken to supporting the club.

"We are confident they will be a great partner for us and are looking forward to building a strong working relationship with them."

He added: "We have enjoyed a wonderful relationship with Bodog."

Alex Chesterman, founder and chief executive of Zoopla, said: "We are very excited to be partnering with West Bromwich Albion."