It's 50 not out for the Albion kitman

Long-serving Albion kitman Dave Matthews has been rewarded for his half-a-century of service with a special award from the Premier League sponsors.

Baggies boss Roy Hodgson presented the evergreen 65-year-old with a Barclays Merit Award recognising the 50th anniversary of him joining the club.

And Matthews received an unexpected treat when Tracy Conod - wife of Albion club doctor Kevin - made a cake to mark his milestone, showing the Halesowen-based veteran sitting on one of his kit containers, known as 'skips.'

Head coach Hodgson said: "In my short time here it is clear to see Dave is a very popular member of the club's staff.

"To reach 50 years' service in any job is a huge achievement but to accomplish it at a football club in this day and age is incredible.

"Dave has been through many ups and downs with West Bromwich Albion and he deserves all the plaudits."

Matthews said: "I've had so many good times. I've been around the world - although I've not always seen a lot of it.

"To think it's my hobby and I've turned it into my job leaves me feeling privileged."

The kitman will be presented with an award from the club on the pitch before tomorrow's home match with Arsenal and the Albion Supporters Club and the Former Players' Association have organised an anniversary dinner next Thursday.

Baggies chief executive Mark Jenkins said: "Dave has given outstanding service to the club over the last 50 years.

"He is a loyal member of staff and he more than deserves to be recognised for this fantastic achievement

"I think you would be hard pushed to find a more dedicated kitman than Dave anywhere.

"And I would like to thank him for his hard work and commitment to the club over the last five decades."