Kelvin Davis: No hiding from Hednesford Town’s promotion ambition

Kelvin Davis admits there is no hiding from Hednesford Town’s ambitions as he looks to guide them to promotion.

The Pitmen host Prescot Cables as they aim to return to winning ways following a heavy defeat at AFC Workington last weekend.

Hednesford sit third in the Northern Premier League, embroiled in a thrilling title race. They are three points behind leaders Hebburn Town, with a game in hand.

New boss Davis says the club’s promotion push is clear for all to see.

“It’s obvious what the ambition of the club is,” the ex-Southampton goalkeeper said.

“There is no point hiding from it. If I am speaking to anybody in and around Hednesford or the non-league scene, everybody knows the ambition of the club, and rightly so.

“There has been huge investment in our infrastructure and the squad. You come in here with a mentality of understanding what the goal is, but that doesn’t guarantee it, that is a fact in football.

“You have to make sure you are working the process every day, keeping your eye on everything and trying to improve.

“The big thing to understand in team sport is there is always an opposition. We respect everyone we play.”

A return to winning ways tomorrow would be important in restoring momentum before Hednesford visit title rivals FC United of Manchester on Monday.

The challenge is one Davis - who previously managed Eastleigh - is relishing.

He added: “When you are a coach or a manager and looking for opportunities, you go through a checklist of all the things you want from a role and this certainly ticked 90 per cent of the boxes.

“I am really proud to be here, to come to a club that was already doing so well. A club that is organised and looking to make the next step.

“Our role is to come in and support that where we can and hopefully help the club progress.”

Elsewhere, league rivals Rushall Olympic visit Ashton United. The Pics sit two points clear of the relegation zone.

In the Southern Central Premier, play-off chasing Halesowen Town host strugglers Stamford, while Stourbridge travel to second-placed Spalding United.

In the National League North, Kidderminster Harriers host struggling Hereford.

Meanwhile, on Saturday in Northern One West, Stafford Rangers welcome basement side Wythenshawe Town, while survival rivals Sporting Khalsa entertain Clitheroe.

Second-bottom Darlaston Town travel to Bootle, and Chasetown visit Vauxhall Motors.

In Northern One Midlands, Lichfield City welcome Carlton Town as they look to secure a fifth consecutive win.