Explained: Why Aston Villa received less Champions League prize money than Liverpool - despite going further
Villa earned less prize money than Liverpool in last year’s Champions League despite going further in the competition, a new report has revealed.
Unai Emery’s team reached the quarter-finals before being knocked out by eventual winners Paris Saint-Germain, who were also responsible for beating the Reds in the previous round.
Yet Uefa’s financial report for the 2024-25, released to member associations this week, has revealed it was Liverpool who received more total prize money from the competition.
While Villa banked £72million, the Reds got £85m thanks chiefly to “value pillar” payments which see more than a third of the overall £2.1billion prize pot awarded on the basis of European achievements during the previous decade.
Liverpool, winners of the Champions League in 2019, received twice as much “value pillar” share (£36m) than Villa (£17m), who were playing in Europe’s top club competition for the first time since 1983.
