Ex-West Brom man adored by Carlos Corberan back amongst the belters with stunning Lincoln City strike
He's an ex-Albion player known for scoring belting goals - who never really scored them for Albion.
He wasn't flash, he was a solid professional and one of Carlos Corberan's favourite.
Albion fans appreciated the job Adam Reach did for the club - a utility man who can play across a number of positions.
There isn't anything from his time at Albion that sticks out - maybe the odd goal like at Bristol City.
He departed the club last summer - and having been without a club he joined Wycombe Wanderers for the back end of last season.
This year he has ended up at Lincoln City - and on Monday night he was grabbing the social media headlines a he got back amongst the goals, and back amongst the bangers.
He rattled in a right footed volley in off the underside of the bar in the Imps' clash at Barnsley.
The goal wrapped up a 2-0 win for Lincoln - and it was Reach's second goal in 15 starts for the League One club.
