Blues sign up to new kit deal

Birmingham have signed a new two-year shirt sponsorship deal with finance company F&C Investments.

Blues will continue to be sponsored by the form until the summer of 2011 after extending the partnership that started in 2007.

Blues managing director Karren Brady said: "We are absolutely delighted to maintain F&C Investments as our principal sponsor for a further two years.

"The deal underlines the excellent relationship we have forged together over the last few years and represents F&C's faith in the Birmingham City brand.

"Over the next two years we can continue to work together and build upon our existing relationship with F&C Investments to ensure our continued development both on and off the field."

John Yule, Head of UK Retail at F&C said: "We are delighted to renew our sponsorship agreement with Birmingham."Working with the Blues has helped raise our profile through community initiatives, client hospitality and the high profile nature of top flight football."