Lowest rated West Midlands motorway service station according to Google Reviews

A service station close to Birmingham has been named among the top ten service stations with the lowest Google Reviews ranking across the UK.

This is based on analysis conducted by the UK-based tour operator Ski Famille.

Ski Famille shared that the Frankley (Moto) service station is the fifth lowest ranked service station in the UK.

Frankley (Moto) is located near Birmingham, on the M5 motorway between Junctions 3 (A456, Quinton Interchange) and 4 (A38, Lydiate Ash).

According to the list, this service station averages 3.64 stars from 9,466 reviews across its northbound and southbound sides.

However, its gotten more positive reviews in recent months, averaging 4.32 stars across the most recent 100, with several reviewers praising named staff.

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Top 10 lowest-rated motorway services on Google Reviews:

1. Bridgwater (Moto), M5, Somerset

3.05 stars from 9,994 reviews

2. Leeming Bar (Moto), A1(M), North Yorkshire

3.26 stars from 2,151 reviews

3. Severn View (Moto), M48, South Gloucestershire

3.60 stars from 2,252 reviews

4. Bothwell (Roadchef), M74, South Lanarkshire

3.63 stars from 1,257 reviews

5. Frankley (Moto), M5, Worcestershire

3.64 stars from 9,466 reviews

6. Lancaster (Moto), M6, Lancashire

3.65 stars from 12,798 reviews

7. Gordano (Welcome Break), M5, North Somerset

3.66 stars from 9,218 reviews

8. Sedgemoor Northbound (Welcome Break), M5, Somerset

3.68 stars from 4,994 reviews

9. Scotch Corner (Moto), A1(M), North Yorkshire

3.71 stars from 6,599 reviews

10. Knutsford (Moto), M6, Cheshire

3.71 stars from 10,500 reviews

Alex Dyer, Managing Director at Ski Famille, said: “Most families will stop at least once on a long half-term drive, and the gap between a good service station and a poor one can be a single junction. It's worth looking up the next couple of stops before you set off, rather than pulling in wherever the fuel light comes on.

“For parents, clean toilets and somewhere for the kids to stretch their legs matter far more than a big food court, and that's what the top-rated sites get right.”

A Moto spokesperson said:

“A great customer experience is hugely important to us and we continually listen to feedback to understand where we can make improvements across our sites.

“While this particular ranking is based on publicly submitted Google reviews, which can vary considerably in volume and over time between individual locations, broader independent customer research provides a different picture.

“The in-depth Transport Focus Motorway Services User Survey found that 94% of respondents were either satisfied or fairly satisfied with their experience at Moto sites.

“We nevertheless take every piece of customer feedback seriously and will continue investing in our facilities and working with our teams to give motorists the best possible experience when they stop with us.”