Popular ice cream chain set to open new store at Merry Hill shopping centre

Ben & Jerry’s is set to be opening a new store at Merry Hill Shopping Centre in Dudley joining the line-up of retailers and eateries.

Shoppers have noticed branded boards appearing on the upper floor of the centre.

An official opening date has not yet been confirmed.

Ben & Jerry’s is a globally renowned American company, founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield in Burlington, Vermont.

The brand has become famous for its premium ice cream, frozen yoghurt and sorbet, as well as its unique flavours.

More information is expected to be confirmed soon.

The news comes after the announcement that Popeyes will open a new site at Merry Hill Retail Park in Brierley Hill as part of its ongoing UK expansion.

Tom Crowley, CEO of Popeyes UK, said: "We’re incredibly excited to be opening at Merry Hill.

"The West Midlands has shown huge love for Popeyes, and we know there’s real appetite in the area for our bold New Orleans flavours.

"Merry Hill is a vibrant, high-energy destination, so we can’t wait to welcome guests and serve up that famous shatter crunch."