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Watch: Exclusive first glimpse inside Dudley's new boutique hotel, which will be the final piece in the jigsaw of £4 million new leisure quarter

This is the first glimpse inside Dudley's new Royal Keep Hotel - the final piece in the jigsaw of the town's £4 million new leisure quarter.

By Mark Andrews
Published



The Express & Star was granted an exclusive preview inside the new 15-bedroom hotel, which is expected to open later this autumn as part of the three-year project which also includes the Old Glass House bar and the Fun City development at the former museum and art gallery..

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The Royal Keep Hotel, Dudley, part of the £4 million leisure quarter in Stone Street Square
The Royal Keep Hotel, Dudley, part of the £4 million leisure quarter in Stone Street Square

Paul Andrews, of developer Hush Properties, said each of the rooms had its own theme relating to the history of Dudley and its attractions.

The Garrison room relates to the story of the Peaky Blinders, and the use of the Black Country Living Museum for the filming of the hit television show. 

The Dudley Chainmaking room tells the story of the famous trade, and the Dudley Zoo room charts the history of the attraction, founded by the Earl of Dudley in 1937.

One of the rooms inside the Royal Keep Hotel, part of the £4 million new Dudley Leisure Quarter development
One of the rooms inside the Royal Keep Hotel, part of the £4 million new Dudley Leisure Quarter development

Mr Andrews said the boutique hotel had been furnished to a very high standard, with the finishing touch being a name plaque hand-made by a specialist metal-casting company.

One of the rooms inside Dudley's new Royal Keep boutique hotel, which forms part of the new £4 million leisure quarter
One of the rooms inside Dudley's new Royal Keep boutique hotel, which forms part of the new £4 million leisure quarter

The Express & Star was shown around the hotel just days after 4,000 turned out for the official launch of the flagship Fun City venue by Black Country football legends Steve Bull and Bob Taylor.

Two-hundred lucky 'golden ticket' winners were the first to try out the leisure venue, which includes indoor cricket, an escape room, laser-tagging and a Duncan Edwards-themed football challenge. 

One of the rooms inside the Dudley's new Royal Keep hotel, part of the new leisure quarter which also includes the Fun City scheme
One of the rooms inside the Dudley's new Royal Keep hotel, part of the new leisure quarter which also includes the Fun City scheme
A first look inside the Royal Keep Hotel, Dudley, which is part of the £4 million leisure quarter development
A first look inside the Royal Keep Hotel, Dudley, which is part of the £4 million leisure quarter development
The name plaque was made by hand
The name plaque was made by hand
A first look inside the Royal Keep Hotel, Dudley, which is part of the leisure quarter development
A first look inside the Royal Keep Hotel, Dudley, which is part of the leisure quarter development
A first glimpse inside the soon-to-open Royal Keep Hotel, part of the £4 million leisure quarter development
A first glimpse inside the soon-to-open Royal Keep Hotel, part of the £4 million leisure quarter development

Mr Andrews said the hotel was aimed at people who might be in town to visit Fun City, the Black Country Living Museum or Dudley Zoo. 

He said people visiting the area for short breaks, or contractors working in Dudley were another target market. The hotel will not have its own restaurant, but people will be able to use the neighbouring Old Glass House bar which forms part of the development, centred on Stone Street Square.

DUDLEY COPYRIGHT NATIONAL WORLD TIM THURSFIELD -26/09/25First look inside the Royal Keep Hotel, Dudley, which is part of the Fun City Dudley leisure quarter development.
DUDLEY COPYRIGHT NATIONAL WORLD TIM THURSFIELD -26/09/25First look inside the Royal Keep Hotel, Dudley, which is part of the Fun City Dudley leisure quarter development.