'You have to love our Sam!' - Residents react as mysterious artwork of former West Brom boss appears overnight in Dudley

The former England boss was spotted eating a bag of chips in a playful mural in his Dudley hometown.

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Residents and shoppers of Dudley flocked to the town centre to catch a glimpse of the now-viral Sam Allardyce mural that seemingly popped up overnight on Wednesday. 

The 10ft sticker shows the football legend eating a large bag of orange chips and has gone viral, and has since appeared in headlines all over the UK. 

Sam Allardyce mural
A mural of Sam Allardyce which has appeared in Dudley town centre (Matthew Cooper/PA)

The new landmark even prompted a response from Allardyce himself, who thanked whoever bought the mural for his hometown. 

Allardyce, who was born and raised in Dudley, told ITV News: "Just seen the mural that has been sent of me in Dudley, my home town.