'It may be our best year yet' - Europe's biggest Halloween store returns to Merry Hill

Popular Halloween megastore, Halloween House, has opened its doors once again at Merry Hill in Brierley Hill, Dudley.

Now in its eighth year of opening, the store has become a must-visit destination for Halloween lovers across the UK and is the largest of its kind in Europe.

There were queues aplenty on opening day on Sunday August 9 as customers lined up to grab a free goody bag as part of the launch.

Jonathan Poole, centre manager at Merry Hill, said: “We’re so excited to welcome Halloween House back for its eighth year. We’re very proud to house Europe’s largest Halloween store right here in the heart of the Midlands, and every year we’re impressed by the number of visitors it draws in from across the country.”

Famed for its interactive experiences and rows upon rows of eerie items – the business sells stocks a vast array of spooky costumes, masks and Halloween makeup; plus quirky autumn and Halloween home décor. Shoppers can also enjoy immersive themed zones, including a spooktacular Mad Scientist’s Lab, this year - plus a revamped cemetery area which includes a towering 13 ft witch among dozens of other animated characters.

Rebecca Macchione, assistant manager at Halloween House, added: “Horror fans won’t be disappointed with this year’s lineup.

“We’ve brought back old favourites that guests have loved from years gone by, but also some new, exciting experiences that will blow everyone’s mind.’

“It may be our best year yet.”

Halloween House, which is located on the ground level of Merry Hill, will be open seven days a week until early November – when it will then transform into the popular Christmas House from November onwards.