Stay classy West Midlands, you're kind of a big deal
For a few months at least it's going to feel like the world revolves around us.
If you haven't worked it out by now, then in the words of Ron Burgundy, you're 'kind of a big deal'.
The reason? You live in the West Midlands.
All the good news being unveiled by the coalition is targeted towards places like this.
The Tories are desperate for you to hear that their 'long term economic plan' is working.
Labour, meanwhile, wants to tell you that the growth we've been experiencing is benefiting only the few and that too many of the new jobs created are rather miserable, zero hours ones.
For the Conservatives, now is definitely the time to be pulling rabbits from hats.
Education secretary Nicky Morgan started her week in Walsall, touring Rivers Primary Academy which is one of the schools across the country in line for a complete rebuild.
The visit was official government business and the local Labour MP David Winnick was informed of the visit. He was also told there would be no political candidate there.
It turned out, however, that his Conservative opponent, the very keen Douglas Hansen Luke, was there and sat with Mrs Morgan during her Press interviews.
Mr Winnick was so annoyed he tabled some questions in Parliament only to be told that government officials would not 'be expected to be involved in arrangements with Prospective Parliamentary Candidates'.
There's certainly nothing to suggest anyone did anything they should not have done.
But incumbency has its advantages. In 2010 Gordon Brown launched the Labour manifesto from the then brand spanking new Queen Elizabeth Hospital in Birmingham.
He was asked whether he was doing anything wrong using an NHS facility for a political launch, only to break into a satisfied grin (smiling never suited him) as he pointed out that at that stage the building was still held by a construction firm and had yet to be passed on to the NHS.
These little spats between parties are going to become more and more frequent as they jockey for position.
There are some positive things that come out at times like this as well.
George Osborne, for example, wants to put £5.2 billion into the transport network in the Midlands - widening motorways, electrifying rail lines and more.
He wants to tackle the deficit we have in productivity - we have 16 per cent of the population but only 13 per cent of the economic output.
And there will be new powers on skills devolved from Westminster to local authorities, potentially to the looming combined authority for the Black Country and Birmingham.
It is dangled before us as an incentive to stick with the Conservatives.
All most of us can do is hope the wafer thin majorities of some of the seats in the Black Country result in a few promises that will be kept whoever wins the election and after any potential power sharing horse trading.
Once the dust settles down in May our biggest window for securing the things this region needs to punch its weight will shut.
Hopefully we'll have been offered enough to get on with.
To the cabinet and shadow cabinet, the spinners and the campaign chiefs, these are marginal constituencies.
To us, these are our homes.
