Housebuilder appoints new sales director to target £100 million turnover in 2026
Staffordshire-headquartered Cameron Homes has appointed a new sales director.
Sarah Sargeant will lead a 12-strong team across the Home Builders Federation five-star housebuilder’s current seven live developments in Shropshire, Staffordshire, Derbyshire, Leicestershire and Nottinghamshire.
A further five new developments will also be launched this year.
Established in 1994, the firm is on track to build more than 200 quality homes this year to achieve a turnover in excess of £100 million.
Part of the Tara Group, Cameron Homes is targeting a £140m turnover by 2030 and to aid this expansion there is a £36m pot to fund new land acquisitions across central, East and South Midlands.
Sarah joins Cameron Homes from Solihull-headquartered Hayfield, where she was sales director. Prior to her appointment at Hayfield, she held senior roles and accrued significant experience across the residential, luxury and new homes sectors.
Sarah’s key responsibilities at Cameron Homes will be to lead the sales team to achieve the business growth targets, execute robust sales strategies, lead the pricing strategy of land appraisals and ensure a premium customer journey.
Guy Bebbington, managing director of Cameron Homes, said: “Bringing Sarah on board is instrumental to our growth and sales strategy, to ensure this 32-year-old business achieves its full potential. Her knowledge of the regional residential market and ability to drive sales will be a formidable asset to this fantastic family-owned business.
“Sarah will strengthen our senior leadership team, enabling us to work together to drive the performance of the sales department and hit our KPIs. Collectively, we will continue to grow Cameron Homes by staying true to our values: more homes, same heart.”
Sarah said of her new role: “I am excited to be joining such a well-established housebuilder that is so well known for prioritising customers and their individual home moving journeys. With seven sites open, plus five more to launch this year, I am proud to be working with such an experienced, forward-looking and dedicated team.
“Cameron Homes’ impressive land bank, consistently high build quality, and recognised brand is combined with the team culture, ethical and charitable priorities of the Tara Group to do good business. I am so pleased to be on board, especially at a time when house hunters are keen to buy energy-efficient new homes.”
The philanthropic legacy of the founder and former chairman of the Tara Group lives on through the Noel Sweeney Foundation, which was established the year he died in 2020. The foundation donates more than £500,000 per year to local charitable causes, which includes a five per cent profit contribution by Cameron Homes.
