New sports agency backed by Wolves' owners aims to bring brands unrivalled content expertise
A new independent sports production agency, backed by Wolverhampton Wanderers owner Fosun Sports, has launched with a mission to help brands and athletes create emotive and engaging sports content.
Wanderland Sports will operate as a completely independent entity while drawing on the vast resources and expertise of Fosun Sports.
Established by creatives behind the award-winning video team at Wolverhampton Premier League football club Wolves and boasting more than 10 years of experience within sports TV production and professional football, Wanderland Sports aims to bring brands, teams and athletes unrivalled insight and expertise in content creation.
The agency will provide innovative content solutions to support brands within the sports sector and beyond, enhance player branding and deliver original storytelling experiences.
As well as branded content and brand development, the team specialises in long-form documentaries, motion graphics, photography and podcasts.
In addition to sports, the agency can amplify campaigns across other sectors and has already united music, entertainment and esports to deliver a global campaign for the hit song ‘Show Me Love’ by WizTheMc featuring Chinese singer-songwriter Tia Ray, in partnership with Tencent Music Entertainment.
Wanderland Sports has also worked with the Wolves Foundation, plus brands including Monster Energy and Visit Lauderdale and the business has several other projects in the pipeline.
Yannie Makarounas, head of production at Wanderland Sports, said: “There are so many brilliant production companies operating in our industry at present, but I believe no one has the lived experience and understanding of elite professional sport than Wanderland.
“We will use this insight to help brands and athletes create content that instantly impacts a sports audience. We have so much to offer, and we can’t wait to get started.”
