Luxury hotel unveils new events venue, fitness club and accommodation after £85m expansion project
The award-winning Belfry Hotel & Resort has unveiled its brand new events venue, state-of-the-art fitness and leisure club and stylish new accommodation after a two-year £85 million expansion project.
The independent hotel in Sutton Coldfield, renowned for its world-class facilities, has opened the doors today to The Masters Suite, The Club and new Brabazon House accommodation wing which aim to amplify the destination resort’s world-class leisure and events offering.
Almost doubling The Belfry in size, the new Brabazon House wing features 149 bedrooms, including the resort’s first-ever two-bedroom suite, and balcony rooms with views over The Belfry’s legendary Brabazon golf course.
The Masters Suite, an 852sqm space with a capacity of 920, is the resort’s largest events space and it has already secured £10 million in confirmed business bookings ahead of its hotly-anticipated opening - as well as attracting enquiries worth more than £80 million.
With floor-to-ceiling views, The Masters Suite has been designed for banquets and conferences to mini expos and weddings - attracting high-profile clients including DP World Tour and Teams Europe. It has received strong support from industry associations such as the Meetings Industry Association, BEAM and 59club, all of whom are set to host their flagship events there.
The Club is the home for all things fitness. Offering the latest facilities, it includes a vast Technogym with views over the resort’s PGA National golf course, four spacious studios including dedicated yoga, reformer Pilates and spin studios and an extensive multi-purpose sports hall.
There’s also a 25-metre lap pool, sauna, indoor and outdoor bubble pools, a steam room, and feature showers plus a large family-friendly swimming pool with flume, a children’s boulder wall, and a café with a picturesque outdoor terrace.
Chris Eigelaar, managing director at The Belfry Hotel & Resort, said: "This has been a passion project for us all, and it’s incredible that the day has finally arrived when guests can enjoy the complete Belfry Resort experience.
“For the past two years, we’ve dedicated ourselves to bringing this vision to life.
“Our guests have been the driving force behind every decision, and everything we’ve done has been with their enjoyment and experience in mind.
He added: “To do all of this ahead of schedule shows trust and credibility from our clients, our guests and the industry, which is outstanding.”
He also thanked the “incredible team who have worked tirelessly to bring our vision to life with skill, ingenuity, enthusiasm and, above all, an unrelenting care for our guests” - and added: “I am so proud of what we have accomplished together.”
Set within 550 acres, the Belfry Hotel & Resort also includes several award-winning restaurants and bars including The Ryder Restaurant, more than 20 versatile meetings and events spaces, The Belfry Spa featuring the hotel’s famous Fire & Ice Experience; three internationally recognised golf courses and Toptracer Driving Range, plus family facilities including a woodland adventure playground.
Prices start from £169 for a signature room including a full English breakfast.
