Hat trick of client wins reinforces digital marketing agency's multi-channel approach

Pull the Pin (PTP), which employs 10 people at its Assay Studios in Birmingham City Centre, has signed deals to support UK-based marketing insight agency Sparkminds® with customer acquisition, SEO and paid media campaigns and to help Brownhills-based Fusion Landscaping and Facilities with a new approach to organic social and SEO activity.

Established during Covid-19, the business has also boosted its reputation for supporting manufacturers even further by engaging with Frederick Cooper in Small Heath.

The wet paint spraying and powder coating expert finishes components for hundreds of clients across automotive, general industry, engineering, drinks dispensing and the medical sectors. It has turned to Pull the Pin to transform its digital strategy, including technical SEO and organic socials.

Prenam Gill, head of client success at Pull the Pin, said: "There is a definite move by companies to outsource their digital marketing strategies and, increasingly, they want to go to one agency that can offer a full multi-channel approach. 

“This is what they get with PTP. They can tap into all our specialist expertise in SEO, paid media, customer acquisition and organic social at a fraction of what it would cost to employ multiple people in-house or hire several agencies.” 

She added: “Sparkminds®, Frederick Cooper and Fusion Landscaping and Facilities have all recognised the potential of this approach and we are already delivering impressive results on brand awareness, lead generation and client acquisition.

“The trio of wins come just a few months or so after the MBO and puts us in a good position to achieve our growth aims for this year.”

Jon Stone, managing director of Frederick Cooper, said: “Working with an external partner on our marketing is a new step for us. For years, we’ve managed our marketing and communications in-house and while we’ve done good, in today’s world ‘good’ simply isn’t enough. That’s why we chose Pull the Pin to join us on our journey.

“From Sam Hufton and Jack Boulter who gave us the vision, to Prenam, Coral and Jess putting that idea into practice. They’ve grabbed the challenge by the scruff of the neck, diving into everything from SEO to organic socials.

“It’s still early days, but the results are already strong, and our partnership is backed by a clear, exciting plan for growth.”

Pull the Pin, led by MD Sam Hufton, is on course to achieve revenues in excess of £1.1m in 2025 – a 35 per cent increase on the last 12 months. Its senior management team all have significant global agency experience working across digital strategies, building client relationships and demonstrating return on investment.

The agency is leveraging this expertise with significant investment in AI technology to support client marketing and sales generation activities, including testing a new platform that will streamline sales processes, freeing up resources to focus on higher-margin offerings and driving greater revenue growth.

Prenam added: “So much has been written and reported about Artificial Intelligence that it can be quite daunting for companies who don’t have the time to fully understand how it works and what it can do.

“This is where we come into it. A major opportunity lies in aligning marketing strategies with AI to maximise the impact of sales and marketing efforts.

“For SMEs, this is an especially powerful advantage - while larger brands are slower to adopt AI, small to medium-sized business can move faster and use this agility to gain a competitive edge.”