US firm selects Stafford based PR agency to power its global expansion
Wire and cable specialist WireMasters has teamed up with technical PR agency Stone Junction, based in Stafford, to strengthen its presence in the European market.
With an established reputation in the US, WireMasters - a leading supplier for high-performance wire, cable and interconnect solutions to the aerospace, defence and space industries - wants to build awareness in the UK and Germany using strategic PR and content marketing.
Michelle Van Wyk, e-commerce manager at WireMasters which recently expanded into the UK with a new facility that opened in late 2023, said: “The European market is an exciting frontier for WireMasters and we’re committed to ensuring customers here benefit from our expertise and industry-leading service.
“Stone Junction’s technical knowledge and media connections make them the right partner to tell our story and cement our reputation in the region.”
Stone Junction will deliver a tailored PR and content strategy designed to elevate WireMasters’ profile in the European market which will include securing high-impact media coverage in key trade and business publications, as well as developing thought leadership content that reinforces WireMasters’ expertise.
Richard Stone, managing director of Stone Junction, said: “WireMasters isn’t just entering Europe — it’s setting up to compete with well-established suppliers in a technical, highly regulated market.”
"That means we need more than just media coverage; we need the right engineers, procurement teams and supply chain managers to see WireMasters as a serious player.
"We’ll be placing its expertise in front of the industry’s most influential trade media to make sure WireMasters is the first name that comes to mind when companies need high-performance wire and cable solutions.”
