Tulip invests £1m in new line
A £1 million investment has been made in a new mincing line at a Tipton meat processing factory.
Parent group Danish Crown has made the investment at its Tulip plant at George Henry Road.
It has improved efficiency, and increase output at the plant which processes both frozen and fresh mince meat.
Tulip said that the funding has already led to increased business, with significant additional volumes of mince being processed for a key client each week.
Neil Parry, general site manager at Tipton, said: “The new investment at Tipton has provided us with state-of-the-art equipment and will allow us to accommodate a wider range of customer demands.
“The new line will help to reduce shortages and mechanical issues, while also cutting down on wastage to ensure our process is as efficient as possible.”
Mike Wijnberg, the managing director of Tulip’s fresh division said:”This investment is another example of our commitment to innovation and ensuring we stay ahead of the game. Providing the best level of service and quality of product to our customers is a top priority for us and we are confident that the line will help us to attract further business in the years ahead.”
The business can now respond much more quickly to customer promotional activity with a new labelling function in the packaging system.
The new line began trials in December and is now fully up to speed.
Tulip's chief executive Steve Francis stepped down from his position earlier this year and Danish Crown chief executive Jais Valeur has take on the role of executive chairman of Tulip.
In June the meat processing subsidiary bought Dutch bacon manufacturer Baconspecialist Zandbergen as it aims to increase its product range and boost production capacity.
Tulip, which has its head office at Warwick, produces Spam and Danepak bacon under licence. It also has a factory at Black Country New Road, Wednesbury It was established in the UK in 2002 and currently employs more than 6,000 at its 17 UK sites.
