AI-powered indoor cricket training opens in the Black Country

HiTZ Cricket has brought AI-powered training and simulation technology to the Black Country.

AI-powered indoor cricket training and simulation technology has opened its doors in the Black Country encouraging young cricketers to get involved in the sport despite winter weather restraints.

HiTZ Cricket has brought AI-powered training and simulation technology to the Black Country, with a brand-new lane at Stumps Indoor Sports Centre in Dudley.

HiTZ Cricket is a rapidly expanding network of technology-driven indoor cricket training facilities founded by Dominic Reed in 2024 and was launched to solve cricket-based problems including frozen outdoor nets in winter, sessions rained off in summer and a lack of bowlers.

Tividale, at Hitz Cricket has arrived at Stumps. Its a computerised bowling system where you control speed, settings etc, and it videos you batting and your results, which helps improve performance.placeholder image
Tividale, at Hitz Cricket has arrived at Stumps. Its a computerised bowling system where you control speed, settings etc, and it videos you batting and your results, which helps improve performance. | Iconic Media resell

The new lane opened on October 29 and is HiTZ's second West Midlands site, following the opening of its Birmingham venue, which has welcomed nearly 1,000 players since January.

James Ward, head of operations at HiTZ, said: “It’s been brilliant to open our doors in the Black Country and see so many local cricketers stepping into the lane for the first time. The West Midlands has such a strong cricket community, we knew there was real demand here.”

Tividale, at Hitz Cricket has arrived at Stumps. Its a computerised bowling system where you control speed, settings etc, and it videos you batting and your results, which helps improve performance.  James Ward from Hitz, with  Gareth Pound 16, who plays for Stourport/ Stagborough Cricket Club.placeholder image
Tividale, at Hitz Cricket has arrived at Stumps. Its a computerised bowling system where you control speed, settings etc, and it videos you batting and your results, which helps improve performance. James Ward from Hitz, with Gareth Pound 16, who plays for Stourport/ Stagborough Cricket Club. | Iconic Media resell

Kevin, who also participated in the launch day said: “Here I can just come in, train by myself and set the session up exactly how I want it. The number of balls I faced in an hour is probably three, four or five club net sessions’ worth. If I’m struggling against a left-arm seamer during the season, I can set up that scenario here and drill it.”

Players can book online and it is suitable for anyone aged 10 and over, from juniors and club cricketers to those returning to the game.

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