Birmingham health tech business brings personalised wellness gummies to Boots
Nourished, the flagship brand from Birmingham-based health-tech scale-up Rem3dy Health is bringing its personalised gummy vitamins, the world’s first personalised nutrition experience, to selected Boots stores and the retailer’s online customers.
Nourished Formulaic, from nutrition brand Nourished, has launched online at boots.com, with an in-store rollout taking place between January 14 and 22 across six flagship Boots stores.
Manufactured using UK-developed 3D printing technology created by Birmingham business Rem3dy Health, the product supports a range of needs including energy, sleep, immunity, clarity, gut health, menopause, psychological function and more.
Store customers will be invited to use interactive touchscreens to take an AI-powered ‘Find Your Formula’ quiz to create personalised supplement recommendations tailored to their lifestyle, goals and health needs. This connects Boots shoppers to Nourished’s personalisation system which creates custom gummies using a high-speed additive manufacturing process, enabling up to seven active ingredients to be precisely layered within a single gummy.
Melissa Snover, founder and CEO of Rem3dy Health, said: “When I invented the world’s first truly personalised nutrition product, my mission was to transform how people understand and care for their health. Over the past five years, more than two million people have completed the Nourished quiz, allowing us to build one of the most comprehensive datasets on consumer wellness needs in the UK.
“That insight tells us people want solutions they can trust - but are often overwhelmed by the traditional supplements aisle. Being available at Boots allows us to bring personalised, research-driven nutrition to the high street for the very first time, making it simpler, smarter and more accessible for everyone.”
All products are vegetarian, sugar-free and gluten-free and packaged in eco-friendly, plastic-free packaging.
Manufacturing takes place at Nourished’s GFSI-certified facility in Birmingham.
Nourished Formulaic will be available in Boots stores at Westfield White City (London), Meadowhall (Sheffield), Eldon Square (Newcastle), Bluewater (Dartford), Trafford Centre (Manchester) and Liffey Valley (Dublin).
