'Carrying a knife could cost a life' - West Midlands Police Chief Constable unveils 'eye-catching' knife crime car
Chief Constable Craig Guildford has unveiled a new anti-knife crime car designed to educate young people across the West Midlands.
The vehicle features bold messaging, including the #LifeOrKnife slogan, an image of the national Knife Angel statue, and the words “Drop the knife, save a life.”
The car will visit schools, colleges, and youth events to raise awareness of the dangers of knife crime and to connect young people with support and opportunities.
It is equipped with a bleed control and first aid kit, allowing young people to learn how to provide urgent aid in the event of a knife injury.
In addition, virtual reality headsets have been donated by Virtual Decisions, a company which produces films and works with us in schools to spread the message on knife crime. The headsets give people an immersive experience showing the realities of knife crime.
Chief Constable Craig Guildford said: “This eye-catching car will serve as a powerful tool for engaging young people and starting vital conversations about the dangers of knife crime. The message it carries is clear and urgent – carrying a knife can cost a life.
“By bringing this message directly into our communities, we’re not only aiming to prevent harm but also to build trust and strengthen relationships between young people and the police. It’s crucial that these conversations begin early – before young people are exposed to risk – to help prevent exploitation and violence.
“The vehicle will also be a valuable opportunity to educate parents and carers on the warning signs of child exploitation and knife carrying.
“Tackling knife crime requires a whole-community approach, and that means police working closely with families, schools, and youth services. This initiative will help foster greater confidence and collaboration, supporting our shared mission to keep young people safe.”
