Goldsmiths opens new 'supersized' luxury showroom at Merry Hill

Luxury jeweller Goldsmiths has opened the doors to a new supersized showroom at Merry Hill shopping centre.

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Goldsmiths at Merry Hill
Goldsmiths at Merry Hill

The new showroom, located on the upper mall, spans 6,000 sq ft and has been designed to deliver the ultimate luxury shopping experience, with more space, more style and more to explore.

The light-filled, glass-fronted space combines two former units into one state-of-the-art boutique. 

It comprises a larger dedicated Rolex room, along with elegant branded areas from Omega, TAG Heuer, Tudor, Longines, and Tissot. The showroom also introduces a Rolex Certified Pre-Owned zone and a newly launched Longines section, expanding the offer for customers looking to invest in rare or iconic timepieces

Jonathan Poole, centre manager at Merry Hill, said: "Goldsmiths has long been a favourite with our visitors, and its new showroom brings even more elegance and excitement to the centre.

"The space is light and modern and filled with incredible collections from the world’s most recognisable luxury brands. Whether you’re shopping for a gift or looking to mark a special moment, it really adds to the sense of occasion.

"We’re continuing to see major retailers invest in bigger and better spaces here at Merry Hill, and this opening is another sign of the centre evolving in exciting ways.”

Goldsmiths joins a growing list of businesses upgrading their presence at the shopping centre, in Brierley Hill, including Costa Coffee, Marks & Spencer, Footasylum, and EE.