New West Bromwich indoor market opening next week with a familiar name inside

The new West Bromwich Market is opening next week with a familiar name trading inside - beloved Sandwell bakery Firkin's

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The new West Bromwich indoor market will open for business from 9am on Wednesday..

The new High Street indoor market is replacing the existing indoor market situated in Kings Square.

The new market is the centrepieces of Sandwell Council’s West Bromwich Masterplan, which aims to turn the town into 'a modern and vibrant destination' for both traders and shoppers. The project has been delivered thanks to £2.61million funding from the Government’s Towns Fund programme and £2.03million funding from Sandwell Council.

Artist impression of New West Bromwich Market
Artist impression of New West Bromwich Market

Combining traditional market stalls with contemporary facilities, the market will also feature specialist street food in the new food court.

Councillor Peter Hughes, Cabinet Member for Regeneration and Infrastructure said: “We're really pleased to be able to announce an opening date for the new West Bromwich indoor market. The new indoor market is creating spaces for people to shop, meet and socialise, but also providing new cultural opportunities with events and live music.

Councillor Peter Hughes
Councillor Peter Hughes

“I’m personally proud that this is yet another Sandwell project which has been delivered on budget. It shows that for big schemes, Sandwell can think big for our communities and deliver.”

After a decade away from the high street, Firkins Bakery will return to where it all began – West Bromwich.

Founded in 1870 by Mary Firkin in Carters Green, West Bromwich, the bakery first made its name with award-winning pork pies before growing into one of the largest regional family bakeries in the country.

Though the Firkins family stepped away from the business in 2006, the name and lived on until the bakery closed in 2011 with the loss of 40 jobs.  Now, spurred on by loyal customers who never stopped asking when the much-loved cakes, breads and pastries would make a comeback, Firkins has a base Indoor Market. 

Firkin - the bakers - are back
Firkin - the bakers - are back

Rob Green, Managing Director of Firkins said: "We’ve been overwhelmed by the continued affection for Firkins over the years. It feels only right to return to West Bromwich, where the story began and bring back the flavours and memories that so many people still talk about with fondness."

The market will also include butcher, fishmonger, Caribbean food supplies, beauty services, cosmetics and perfume, curtains, mobile phone repairs, as well as clothes, haberdashery and pet food supplies.

A new food court will offer diverse cuisines including East Asian, Sri Lankan, Caribbean, hot pork sandwiches, instore bakery and freshly made doughnuts.

Chris Hinson, Chair of West Bromwich Town Deal Board, said: “The opening of the new Indoor Market marks a major milestone in West Bromwich’s journey of regeneration. Markets have always been at the heart of our town, and this modern, vibrant space will not only support local traders but also attract more visitors into the town centre. 

"It reflects our commitment to creating a thriving, inclusive, and sustainable future for West Bromwich, and I’m proud to see this vision becoming reality."This is just one of the many parts which will help deliver our award-winning West Bromwich masterplan."