Companies appeal for customers to 'take action' to conserve water as dry weather and high heat continues in West Midlands
Severn Trent Water have said they are 'confident' that there will be no hosepipe ban in the near future.
Water companies, South Staffs Water and Severn Trent Water, have appealed to customers to take steps to conserve water as the period of dry weather continues.
The appeal comes as water levels at Blithfield Reservoir drop to 47.5 per cent, 'significantly lower' than the five-year average level.
Nationally, England’s reservoir levels are at their lowest in a decade - just 76% full in June 2025.
Now, water bosses have advised residents to take steps to reduce wastewater usage, with both groups saying that they are doing 'everything we can to prevent temporary usage restrictions'.
Appealing to its customers, South Staffs Water said: "We continue to do everything we can to prevent a temporary usage restriction. We are appealing to our customers to help conserve water as this long spell of dry and warm weather continues.
"Since the region was declared in drought, we have continued to see less rainfall than we would normally see, and this is having a significant impact on our resources. Blithfield is one of those, and is significantly lower than we would expect it to be at this time of year."
The group added that they are continuing to work on fixing leaks and upgrading parts of their network, as well as continuing their mains renewal scheme across the region.
They added: "Behind the scenes, we are working hard to keep water in our network, fixing leaks and upgrading ageing infrastructure.
"We have increased the size of our leakage team by more than 50% over the last two years, and we have just begun to embark on our largest mains renewal scheme, replacing 250km of pipes across our supply region, with work already underway in Walsall."
Severn Trent Water said that they have teams 'working around the clock' to move water around their network, and that they are continuing to invest 'record amounts' into finding and fixing leaks and upgrading treatment works.
The group said: "We hope everyone is enjoying the summer – perhaps enjoying a great day out at one of our visitor sites, or spending time with family in the garden, while of course still using water carefully – storing rain when it pours in a water butt, or watering plants with paddling pool water when it’s finished with.
"Throughout the summer, we have teams working around the clock, moving water around the network to ensure taps keep flowing. We haven’t issued a hosepipe ban in 30 years, and we’re confident that our great track record will continue this summer and beyond.
"We’re investing record amounts in new pipes, finding and fixing more leaks than ever and upgrading and developing new treatment works, adding hundreds of millions of litres of drinking water into our network."
