Can you help adorable Jess? Bull terrier being looked after by RSPCA seeks forever home on eve of the charity's busiest day of the year.
The RSPCA is bracing itself for its busiest period as new figures show that July 10 is the charity’s busiest summer day.
Officers are already dealing with over 1,000 incidents and animal centres and hospitals including in the West Midlands caring for, rehabilitating and rehoming large numbers of animals.
Last year, the charity’s frontline rescue teams dealt with more animal welfare incidents on July 10 than any other day over the summer months of June to August with a total of 1,157 incidents - 48 every hour.
Those incidents included giving advice to owners, transferring animals in need of help, rescuing animals - and also responding to cruelty reports which peak during the summer months.
T his comes as the animal welfare charity recently released startling new statistics as part of its Summer Cruelty Campaign - showing the cruel side of summer people don’t see.
In June, July and August last year the RSPCA took 34,401 cruelty calls to their emergency line - compared to 25,887 the year before.
On average, the charity received 374 reports of cruelty against animals every single day during this period or one call every two minutes the line was open.
They have now launched the Summer Cruelty Campaign to get people to help rescue animals from the worst cruelty, provide life-saving treatment, and give them all the care and love they urgently need.
Cassie Newman, director of operations at the RSPCA, said: “Many people are often surprised to hear that we receive more reports of cruelty in summer than at any other time of year.
"This means not only are our officers incredibly busy responding to reports and rescuing animals from cruelty but it puts even more pressure on our animal centres and hospitals at a time when they are faced with seasonal issues.
"They include the kitten season, resulting in centres being flooded with cats, pets being abandoned when their owners go on holiday and a peak in cruelty - partly due to the longer days.
"We’re so grateful to anyone backing the Summer Cruelty Appeal and choosing to donate.”
RSPCA Newbrook Animal Centre in Birmingham is one of the centres which needs the public’s support at this critical time.
Staff are currently caring for Staffordshire Bull Terrier Jess and will be on the RSPCA’s busiest summer day tomorrow (Thursday).
They are looking to re-home her after she came into the charity's care after being abandoned along with her brother in a home - despite this she adores people.
Jess will need an understanding owner who has the patience and time to help her build up her confidence
She would prefer to be rehomed to families with older children aged ten plus and she would like an adopter who is around for most of the day to help her adjust to her new life. Once she has settled, she will make a lovely addition to any family. If you think you can give Jess a loving home please visit her profile here
To support the RSPCA’s Summer Cruelty appeal, go to rspca.org.uk/endcruelty
