Jack Daniel’s Tennessee Honey set to bring unique flavours to Birmingham Cocktail Weekend with events across city

The unique flavour of a honey-sweetened drink from Jack Daniel's will play a major part in an annual cocktail weekend.

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Jack Daniel’s Tennessee Honey has joined forces with Birmingham Cocktail Weekend, which takes place from July 10 to July 13 and is the city’s largest cocktail festival, celebrating Birmingham’s bar scene.

Festival-goers can kick off their weekend at The Jack Daniel’s Honey Hub at Hotel du Vin where, as part of the festivities, Jack Daniel’s Tennessee Honey has teamed up with Medicine Bakery to create a limited-edition Jack Daniel’s Honeycomb Bun. 

The Jack Daniel’s Honeycomb Bun is a brioche creation rolled with a rich filling of honey, Jack Daniel’s Tennessee Honey, butter, and sugar.

It’s covered with a Jack Daniel’s Tennessee Honey glaze, filled with a Jack Daniel’s crèmeux (a blend of crème pâtissière, double cream, and Jack Daniel’s Tennessee Honey), and topped with a crunchy honeycomb crumble. 

The weekend-long event will bring a taste of Jack Daniel's in different forms to Birmingham
The weekend-long event will bring a taste of Jack Daniel's in different forms to Birmingham

The treat will be available exclusively at all four Medicine Bakery locations throughout the festival.

Visitors to the Honey Hub on Thursday, Friday or Saturday can also enjoy a complimentary sample of the spirit and the first 20 wristband collectors each day will receive a treat from Jack Daniel’s Tennessee Honey.

Beyond the Honey Hub, Jack Daniel’s Honey cocktails will be served at some of Birmingham’s most diverse venues, including Sandbox VR, Tonight Josephine, Medicine and Merlin’s Café Bar. 

To find out more about the Honey Hub and to buy tickets, go to the Honey Hub page on the Birmingham Cocktail Weekend website.