Viral wedding dance couple launch studio in Walsall - WATCH
He became an internet sensation after he surprised his new bride with a special wedding dance involving their friends.
Now James Moorcroft and his wife Francesca have opened up their own dance studio in the Black Country.
The pair, both 28 and living at Jubilee Drive, Cannock, recently launched Studio 1 on Town Hill, Walsall, with professional dancers Ryan McShane and Ksenia Zfikhotska.
The latter two are dancing instructors, along with Greg McDonagh and Joe Hopwood who both starred in Mr Moorcroft's viral dance video, while the Moorcrofts design and help create dance wear at the new studio.
Former dancer James and three friends took over the floor halfway through his slow dance with Francesca to James Bay's If I Ain't Got You and performed an hilarious five-minute routine for her and guests at their wedding in Endon, Staffordshire.
The footage included Latin, disco, Gangnam-style and even a slow-motion clip.
A Facebook video of the four, all past or present UK dance champions, had more than 200,000 views online.
The couple are now offering wedding packages and the chance to learn a special dance for future brides, just like Mr Moorcroft did for his wife back in 2015.
He said: "We were in the pub one day having a drink talking about opening a studio when I checked my phone and saw this place.
"The estate agent was just coming out of a meeting so we rushed over and immediately saw what a brilliant place this would be for ballroom dancing."
Asked about how the wedding video changed his life, Mr Moorcroft added: "It helped us think about how a dance studio that taught wedding routines might be a profitable business."
