Tipplers tapping in to DIY beer service

It's a drinker's dream, a pub where customers can pull their own pints without having to queue at the bar.

Now a pub in Wolverhampton has become the first in the Midlands to offer draught beer at tables using computer technology.

Two of the novelty pumps have been installed at Riley's Sports Bar in Broad Street and have proved a big hit with punters.

Customers pay a booking fee of £14 which buys them their first five pints, having had their bank cards swiped at the bar on arrival.

They can continue to drink from the taps after that, with the price automatically added to their cards at the bar.

So far, two tables offering Carling lager and Gaymer's cider have been installed.

But landlord Ben Pearce said more would be brought in if the trial, due to finish at the end of February, continues to be successful.

"We've only had them for a couple of weeks but people love the idea," he said.

"Everyone likes to think they know how to pull a good pint but not many people can.

"We give them a little demonstration at the start of the evening and leave them to it. It adds a new fun dynamic to an evening at the pub but everything is controlled remotely from the bar."

The idea comes from Irish company Ellickson International, which launched it to dispense Guinness, which traditionally needs time to settle during pouring.

The company says the innovative idea is an extension of the pitcher concept.

Mr Pearce says the pour-your-own taps have been most popular among Wolves' supporters who watch matches at the bar.

"You also get dedicated waitress service for other drinks. People love the idea that they don't have to queue at the bar," he added.

He said the dispensers are two of only four in the country.

The company, based in Waterford, has recently introduced the self-service pumps to North America and Canada.