Award shows firm's work is on money

A Staffordshire accountancy firm has boosted its bottom line by scooping a national award for innovation in helping its customers prosper.

Accountancy 4 Growth, based in Cannock, has been named 2008 Entrepreneurial Firm of the Year by the Probiz network, which is made up of 200 accountancy firms across the UK. The award is for being the best in using new ways to help companies across the whole of their business, as well as in financial management.

Managing director Ian Beech said: "This is recognition for being the most innovative within a very innovative part of the profession. It's very exciting and quite humbling to be recognised in this way."

The firm, which also has offices in Wolverhampton and Stoke-on Trent, has provided a diverse range of services, offering outside expertise and promoting new products to improve the lifestyle and performance of business people.

Mr Beech added: "The award is recognition of our approach to look beyond just figures or finance and look at the wider interests of business to help them grow.

"For our clients it means we're constantly looking at ways to improve how they do business and are questioning how they work.

"It gives them the peace of mind that while they are working hard at their business we are looking at ways to improve it even more.

"The Probiz network has enabled us to fulfil part of our mission. Through the network of like-minded accountancy firms we've been able to provide specialised expertise, and promote products that wouldn't have been possible on our own, in addition to offering the best financial advice."

This includes a strategic tax planning service and sales seminars. The network has been supported by Dragon's Den star, millionaire retailer Theo Paphitis.