Bra-vo as you help raise £15,000
Today we give a great big bra-vo to all who supported our cancer campaign.Today we give a great big bra-vo to all who supported our cancer campaign. Thousands of unwanted bras have been collected and counted and we are now delighted to reveal that the Express & Star's Thanks For Your Support campaign has raised £15,000. More than 80 businesses, groups and individuals signed up to our crusade to raise as much money as possible for Macmillan Cancer Support. The Express & Star, in conjunction with Macmillan Cancer Support, encouraged as many people as possible to donate their old bras and bikini tops for recycling while collecting £1 from each person at the same time. Read the full story in the Express & Star
Thousands of unwanted bras have been collected and counted and we are now delighted to reveal that the Express & Star's Thanks For Your Support campaign has raised £15,000.
More than 80 businesses, groups and individuals signed up to our crusade to raise as much money as possible for Macmillan Cancer Support.
The Express & Star, in conjunction with Macmillan Cancer Support, encouraged as many people as possible to donate their old bras and bikini tops for recycling while collecting £1 from each person at the same time.
We were overwhelmed by the response to the appeal, which ran throughout October, breast cancer awareness month.
People from all walks of life signed up, including many of you who had been touched by cancer.
Shop staff, pub workers, firefighters, hairdressers and line dancers were among the people who signed up.
A total of 5,500 bras were collected and the big-hearted cash donations came to a grand total of £10,000.
This was given a further boost of £3,213 which was raised from a prize raffle at the Express & Star's Best of the Black Country Business Awards.
Prizes included unique works of bra-art created by students at Wolverhampton University's School of Art & Design.
And the total hit the £15,000 mark with cash raised from the recycling of the bras by Bilston recycling firm JP Wilcox.
Cheryl Bradburne, fundraising manager for Macmillan Cancer Support, said she was delighted by the efforts of everyone involved. And she enlisted the help of staff at RAF Shawbury in north Shropshire to say a big thank you - using all of the bras donated.
Staff at the airbase put their artistic skills to good use to create a huge colourful polka-dot bra from all the bras our readers collected. "I'd like to say a big thank you to everyone for their support. We never imagined the campaign would take off the way it did. Everyone has been so generous. It really is amazing and means so much to us.
"And every penny raised will be spent here on local cancer services."
She said she was pleased the campaign helped raise cancer awareness in both women and men. We have dealt with a serious subject in a fun way and I'm pleased that we have especially made men think about it," she said.
For more information click on www.macmillan.org.uk
