In pictures: Olympic Torch in Walsall and Willenhall

Up to 50,000 people - 20,000 more than had been predicted- took to the streets to catch a glimpse of the Flame as it passed by, while some borough businesses reported double the normal amount of trade.

Around 20 per cent of the borough population are said to have witnessed the historic moment.

Crowds up to six people deep cheered as the Torch passed through Bloxwich, Walsall and Willenhall, with boyband The Wanted also making an appearance.

Many said it was the busiest they had ever seen the town centre.

Walsall town centre manager Jon Burnett said: "Initial reports from local businesses in the town centre indicate that the town was heaving and there was a real boost for sales."

At Wetherspoon's St Matthew's Hall, next to the Council House, in Lichfield Street, all staff were called to in cope with the demand.

Manager Terry Jones said: "We were incredibly busy. We probably did double what we would normally do on a Saturday."

Meanwhile, food vendor Nick Lockley, who runs Super Sizzler, was perfectly positioned on The Bridge to capitalise on the bumper crowd.

"It was quiet in the morning but then it got really busy for us at dinner time," he said.

But some market traders who were forced to move their stalls to clear the Torch route along The Bridge said they were disappointed with their day's trade.

In Willenhall, where thousands lined the streets and enjoyed activities put on in Market Place, traders said they had done around 20 per cent more business than usual.

Yvonne Giles, from Kings Fruit and Veg stall, said: " It's fabulous to see so many people in Willenhall, I've not seen it like this for years.

"We've probably done about 20 per cent more business than usual. Even though people aren't spending so much, it's nice to see people here who may come back again.

"Some people might not have been here for a while and may decide to come again soon."

Families, friends, school and community groups all lined the streets, many hanging out of windows and climbing onto walls to grab the best vantage point.

Jo Heagren, of Dorrington Road, in Great Barr, arrived in Walsall town centre at 10am with her electrician husband Richard, aged 39, and six-year-old son Ben.

The 42-year-old nursery nurse said: "There was a great atmosphere and everyone seemed really excited and it was encouraging to hear everyone cheering.

For the lucky people chosen to carry the Torch through the borough, it was a day they will never forget.

Mary Clarke-Mortiboys, aged 64, said she "could not find the words to describe the experience" as she proudly carried the flame from the junction of Littleton Street and Hatherton Street towards the Arboretum.

"It was more than amazing," said the grandmother-of-six, of Mellish Road.