Number 10, but not as you know it
It's Number 10, Downing Street, but the work at this address is a bit different to the high-powered meetings behind the famous front door in London.
This is Downing Street in Smethwick, a home for metal bashing and precision engineering for half a century.
With a General Election just eight months away, the Hadley Group is having some fun and has erected a life-size image of the Prime Minister's official home on the front of its factory, which shares the address.
Hadley Group says the fascia will stay on the wall until the election period, and is open to offers from organisations that might want to make use of the backdrop.
At the same time the company is celebrating its own success – increasing demand has meant growth at the business and the need to expand production and extend its factory on the Downing Street site.
See also: Cable hails future of manufacturing.
Hadley is a family-owned business that has grown into Europe's largest independent cold roll-forming manufacturer with a £100m turnover. Rollforming involves running coils of metal through a series of rollers to create a range of components from fence posts to drainage grilles, construction framework, car parts and the metal frames for double-glazed doors and windows.
See also: Bank chief Sir Mervyn King in visit to Smethwick steel firm.
Company chief executive Stewart Towe said: "It may be a tongue-in-cheek association, but Downing Street in Smethwick has been home to all of Hadley Group's important decision-making since the business was established 50 years ago.
"Today it's our global headquarters and four of our international manufacturing centres are based here in Sandwell."
He added: "The decision to expand into the full production space available at our very own 'Number 10' was a highly strategic and necessary one, enabling us to manage the significant growth being enjoyed across the business. The entire bay has been redesigned to be able to accommodate cranes and operate as a full scale production facility."
