War hero Montgomery was no boozer

Never mind the facts, just flog the booze, writes Peter Rhodes.

The launch of the Camra Beer Festival in London this week featured lookalikes of Churchill and Montgomery enjoying a pint.

Churchill certainly liked his booze. But Monty?

The hero of Alamein famously declared: "I don't drink, I don't smoke, I sleep a great deal. That is why I am in 100 per cent form."

Using Monty to flog booze is like using Mr Blobby to promote WeightWatchers.