Views sought on retailer's ambitious £5m plan for Sutton Coldfield

The German retailer has revealed ambitious proposals for a modern Aldi food store on Brassington Avenue.

The new development would replace Aldi’s existing store in the town centre, offering customers a larger sales area and improved parking.

As part of the proposals, Aldi say they will be providing £5m+ investment into the local economy, regeneration of a long-term vacant brownfield site and 119 car parking spaces at the store including six accessible, six parent and child and four electric vehicle charging bays.

The retailer also says the move would lead to a creation of new jobs in addition to those that would be retained from the existing store.

An Aldi spokesperson said: “We are delighted to announce our plans to open a new Aldi food store in Sutton Coldfield.

“Our plans to develop vacant land on Brassington Avenue will offer customers an improved shopping experience and ensure we can continue to provide our award-winning products and fresh produce to the town.

“We want to hear from local people before we submit a planning application to Birmingham City Council, and I’d encourage residents to attend our virtual public exhibition and let us know their views on the proposals.”

Aldi has written to more than 2,000 local residents inviting them to attend its virtual public exhibition by visiting the www.aldiconsultation.co.uk/brassington.

Sutton Trinity town and city councillor David Pears said: "To me, it's a positive use of the site which has been a blot on the landscape for a number of years.

"It will be a larger food outlet than their current one and so the customer experience will be better.

"It will also provide excellent parking, including disabled bays, electric spaces and cycling racks.

"I have some concerns with the proposed entrance and exit, which on a bend, but i will talk to the Highways engineers about that.

"The big picture, for me, is that it's a positive use of the site and it's major investment in the town."

The virtual exhibition will run until Monday (May 31). People will be able to view the plans and provide their feedback via an online questionnaire.

As well as attending the virtual exhibition by visiting the project website, people can also provide their feedback by contacting the project team on Freephone information line number 0800 298 7040 or emailing feedback@consultation-online.co.uk.

Our consultation goes live on Monday and I have noted some useful stats/facts for you below.

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