Mr Motivator invites Birmingham to take their first spring walk at Cannon Hill Park

This big Birmingham moment will kick-start spring and the first 200 participants will receive goody bags with free giveaways, a meet and greet with Mr Motivator and a whole lot of energy.

Taking place at 12 noon in Cannon Hill Park, the Fuel Your Spring Walk marks the start of SPAR’s new campaign encouraging people to take small steps to make a big difference to their everyday mood and wellbeing. Spring is the perfect time to restart small, feel‑good habits.

With longer days and more light on the way, SPAR is encouraging people to build movement into everyday life - starting with something as simple as a short walk to your local convenience store instead of driving to a supermarket.

As Mr Motivator says: “A short walk to the shop can do more for you than you think! Movement doesn’t have to be a marathon, it just has to make you feel good. Let’s stop seeing it as a chore and start seeing it as a celebration of what our bodies can do!”

He added: “Spring is the perfect time to press reset with small, achievable habits. It’s not about doing everything, it’s about doing something. This event is all about celebrating those small steps that lift our mood and boost our energy. I can’t wait to lead the Fuel Your Spring Walk at Cannon Hill Park to bring the community together to move, smile and feel fantastic!”

CJ Antal Smith, Chief Commercial Officer at AF Blakemore, commented: “Fuel Your Spring is about making movement simple and achievable for everyone, and our stores are perfectly placed to support that. SPAR is part of everyday life in Birmingham, and this event is a great way to bring people together and show how small steps can fit naturally into busy routines. We’re excited to kickstart Spring in the city and help people feel energised.”

What’s happening on the day? Expect a lively warm-up, a short, accessible walk where Mr Motivator will bring his trademark joy, colour and encouragement. He’ll be leading the crowd, cheering people on and showing how “walking to your local SPAR store is the easiest step you can take.”

The route is relaxed, family‑friendly and designed to show how even 5 -10 minutes of movement can lift your mood and boost your day. The walk finishes at a SPAR media wall with photo ops and a meet‑and‑greet with Mr Motivator - the perfect moment for Birmingham creators, families and community groups to capture content and celebrate the start of spring.

The first 200 participants who join the walk will get:

● A free SPAR goody bag filled with fuelling SPAR products from Lucozade, Red Bull, Huel, Fulfill and Volvic Touch of Fruit

● A Step to SPAR card explaining how to earn rewards with SPAR this spring

And the fun doesn’t stop there! As Mr Motivator is also introducing the Step to SPAR Challenge - rewarding all SPAR shoppers in Birmingham for their everyday steps. It’s simple, achievable and designed to fit real life, with rewards, vouchers and the chance to win cash prizes! SPAR stores are rooted in local communities, they are close‑by, easy to walk to and here to make life a bit easier.

With friendly service and everyday convenience, SPAR is proud to support wellbeing, movement and community spirit across Birmingham. The Fuel your Spring Walk is free, fun and open to everyone. Grab a friend, join the walk, grab your goody bag and start spring on a high.

To find out more and sign up, visit https://www.spar.co.uk/fuel-your-spring.