Popular show celebrating everything baby, bump and parenting set to return to Birmingham

It’s set to be a weekend full of celebrating pregnancy, babies and and everything parenting as a popular show returns to the region.

The Baby Show, sponsored by Pampers, will be returning to the NEC in Birmingham, taking place from Friday, May 8 to Sunday, May 10 in what is being described as the UK’s best loved pregnancy and baby shopping event.

With industry experts, trusted brands and household names in attendance, tens of thousands of expectant and new parents are predicted to visit the show across the three days.

The show is a chance to browse, explore and discover new and existing brands and products for both parent and baby and also provides discounts, deals and exclusive show offers.

With more than 350 brands showcasing their very best and latest products, the show is a great place for parents to try before they buy and also provides the opportunity to speak with knowledgeable and friendly experts.

Those in attendance can shop from parenting brands such as Pampers, Tommee Tippee, MAM, Joie™, iCandy, My 1st Years, Bugaboo, Tutti Bambini, Nuby, Joolz, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Folk & Thread, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals and Babyprints.

Visitors to the show can also discover boutique, emerging independent brands and first-time exhibitors at the show, such as Zinzino, Forever Living, Listely, Pure Baby Wipes, First Frames and Trosseau of Nottingham Lace.

Returning fan favourite features will also be back at the show, such as the Buggy Testing Track led by Project Baby and team, which will host a range of buggies, pushchairs and strollers for visitors to try.

There will be opportunities to stroll across different terrains and surfaces, and get to grips with folding and unfolding buggies, with the team of pushchair professionals on hand to provide friendly demonstrations, tips and advice to make sure the right purchase is made for visitors.

Offering parents and soon-to-be parents the opportunity to hear from leading industry experts, the Live Talks Stage, sponsored by Tommee Tippee, will be providing complimentary talks throughout the show across all three days.

Guest speakers include Daisy First Aid, Midwife Lily, Midwife Pip, Heidi Skudder, Vern Hill, Midwife Marley and more.

Educating parents on the topics that matter the most at each stage, visitors can sit down and relax as they soak up useful tips and tricks on topics including but not limited to, birth, breastfeeding and newborn feeding, sleep, maternal mental health and the fourth trimester, fatherhood and more.

Netmums, The Baby Show’s official podcast and media partner for 2026, will also be returning to the stage for a live podcast recording.

Speaking to a familiar voice from the world of parenting, media and family wellbeing, visitors to the show can listen in to an honest and open conversation that will truly resonate with parents and parents-to-be.

Mallory Reynolds-Trout, Show Director, said: “We adore returning to the NEC each year and meeting so many new faces and growing families.

“The NEC is a brilliant venue with easy access for guests and plenty of space for our wonderful exhibitors to showcase their latest and very best products.

“We simply can’t wait to welcome a new set of expectant parents through the doors in spring and support them on those first steps into parenthood with great products, informative talks and fantastic deals and discounts.”

Tickets are £28 on-the-door and £20 in advance (including a £2 transaction fee which is applied per order), with deals in the lead up to the show online, including early-bird tickets, available until Sunday 15th February, and a Goody Bag Package.

Visitors can also add on a Baby Show goody bag, worth more than £75, for just £6 and there are also a number of Tommee Tippee packages, where people can buy tickets and a choice of Tommee Tippee products in advance.