West Brom chairman Shilen Patel sorry for last season 'falling far short'

Chairman Shilen Patel has apologised to Albion fans and accepted responsibility for last season’s failings that almost ended in Championship relegation.

The Baggies secured their second-tier status at the 11th hour thanks to a heroic run of 10 matches unbeaten led by caretaker James Morrison, who was rewarded with a permanent head coach role.

The struggle came as a result of failed head coach appointments of Ryan Mason and Eric Ramsay. A controversial late two-point deduction for a breach of profit and sustainability regulations was also safely navigated by Morrison.

Chairman Patel, who took over from Guochuan Lai in February 2024, addressed supporters with an open letter and began by addressing a turbulent and “humbling” campaign.

He wrote: “I likely share the same feeling as many of you: I am grateful for the opportunity to turn the page and excited for our fresh start.

“Last season was challenging and humbling, and I must begin here: I sincerely apologise to our supporters and everyone within and around the club for the extremely disappointing runs of form and other setbacks throughout what became a historically poor season.

“West Bromwich Albion’s history, potential, and support set a clear standard and as chairman I am ultimately responsible for meeting it.

“Last season, we fell far short, and I take full responsibility for that.

“I am also responsible for us doing much better in the future. In the end, we collectively pulled ourselves back from the worst of possibilities by showing our very best.

“It truly took every scrap of energy on the pitch and in the stands that we could muster, powered by belief and togetherness around the club and behind the scenes.

“Together, we changed the story of the season into one of commitment, resilience, and unity and showed once again that this club can never be counted out and that we will face the future together.”

Patel continued to write glowingly on the progress made on and off the field at The Hawthorns since avoiding the drop, chiefly the appointment of Morrison and retention of some key staff and players, as well as other off-field appointments made in recent months.

“Amid the challenges and the ultimate urgency of the season, we sought to nurture daily progress towards greater long-term success and organisational growth,” Patel added.

“With the 25/26 season settled, our focus is on attacking the future with more clarity, stronger foundations, and a renewed sense of excitement.”