West Brom boss condemns 'dreadful' form but stays optimistic

Albion will take heart with two home games over Christmas, against Bristol City and QPR.

"You just can't keep losing games of football at any level, for any club, in this country or any other country," said a frustrated Mason.

"When you continuously lose away from home, it's not OK, it's not OK. That's why we are where we are in the league, because of our away form.

"It's been dreadful, it's been so poor. If I look at probably the last four (away) games, and I look at the goals we've conceded - incredible."

Mason's side were much the stronger side in a dominant first half at Hull but shipped a needless penalty on the stroke of half-time.

And asked if he thinks he and his squad can turn around the away form, Mason responded: "Yes, absolutely.

"I think you see on Saturday - we can - it's there. Football's a game of fine margins and you need to take your opportunities when they come, and then you need to make your opponents earn their goals.

"I can accept the opposition scoring good goals, having moments of brilliance - but that hasn't been the case.

"If I look at probably our last five or six goals we've conceded away from home, I'd probably say four of those are ones I'm looking at going 'that's not something that should happen'.

"Because we don't get gifts. All of our goals that we score are good goals, we have to earn them, whether that's good play or individual brilliance.

"So it's something that needs to come out of our game, because you can't win games of football continuously, you can't build momentum if you have these types of situations."